Maintaining the Music Business while Introducing iPhone and Apple TV Essay

Keeping up the Music Business while Introducing iPhone and Apple TV - Essay Example Keeping up the Music Business while Introducing iPhone and Apple TV Apple additionally faces challenge in keeping up its center skills relationship building, promoting, advancement, and brand the executives - as it proceeds onward controlling the more extensive scope of items and supervises more extensive markets. More extensive client base and new adversaries welcomes on much assortment of qualities and systems. The diversion and innovation in itself are continually refreshing. It is even unsure that the Apple could welcome on inventive structure crusade for its image notoriety or dispatch new items or give out innovative achievements that will draw in more extensive enjoyers. Also, the company’s items as opposed to relying on the inside created programming and equipment relies upon the capacity to safe the media substance. Apple’s development and achievement adjusting partner requests has even been confronting issues. On occasion dealing with the conflicting desires for providers, accomplices, clients, financial specialists, legitimate/administrative substances, and others put more noteworthy measure of weight on Apple's supervisory crew. In addition the organization is needy upon its vision, Job’s charm, relationship-building expertise and mass correspondence put the Apple in to in danger if there should be an occurrence of ill-advised progression arranging and the similarly non-proficiencies. A suitable arrangement of objectives composed and strived for would help guarantee that Apple Computer remain refreshed with its present situation in the market or something else. Apple achievement system likewise guarantees steps are taken for copyrights encroachment. http://www.apple.com/legitimate/trademark/claimsofcopyright.html A sound method to acquire consumer loyalty and guarantee steady development for the organization is utilize following measurements: Dimensions for Success Financial Performance Measures: Cash Ratio - ( Cash Input over Cash Output correlation) Sales Ratio - (deals per 100 clients) N.P Ratio - (Net Profit on deals) Gearing Ratio - (Long Term Debt to Shareholders Equity) Stock Turnover Ratio - (Inventory to Cost of Goods Sold) Creditor turnover - ( Creditors to Cost of Goods Sold) Debtor turnover - (Debtors to Accounts Receivable) P.E Ratio - (Market Price to Earnings Per Share) MPS - (Market Price per Share) Non-Financial Performance Measures/(quality and s hortcoming examination through inner variables) Product life Cycle (stages through which an item moves) Labor Turnover (alludes to development of workers in and out) Analysis of stock-outs (unavailable occasions) Complaints re manuals

How to Write a Good College Application Essay

How to Write a Good College Application EssayA lot of people who are looking for ways to improve their chances of getting into college have trouble figuring out how to write a good college application essay. This is something that you need to learn how to do if you want to make the best impression on your college.To answer the question of how to write a good college application essay, it is important to think about what type of student you want to be. If you are a good student, but you do not necessarily have high test scores, this can affect how well you do on the application process.One of the best ways to improve your chances of getting into a good college is to make sure that you are applying to the right school. Before you even submit the application, you should research the school and the requirements. This will help to ensure that you get the best outcome possible from your application.It is also a good idea to think about the type of information that you want to include in yo ur how to write a good college application essay. If you are looking for a liberal arts college, you want to make sure that you include some sort of statement regarding this. You can use this statement to show that you are a well rounded person who will be able to fit in with all types of students. If you have special needs, you can also include a statement that indicates these in your application.When you are thinking about how to write a good college application essay, you should also make sure that you write in a personal way. Keep in mind that you want to take a very long time writing this essay, so make sure that you are writing at a high level of concentration. If you find that you cannot write this way, you can take a break between paragraphs and then write the next paragraph.An important part of a good college application essay is to make sure that you include a personal statement. This statement should contain three main sections, an introduction, a thesis statement, and an argument. In the introduction section, you should state that you are applying to the college and your reasons for doing so.The thesis statement is where you go into a little bit more detail about why you deserve to get into the college that you are applying to. The argument section is where you use specific information about why you want to get into the college, such as having a great grade point average or being particularly athletic.These are just a few tips for how to write a good college application essay. There are many other tips that you can use to make sure that you come up with the best essay that you can. Be sure to use a high quality writing software to help you with this.

A Different Kind of Nurse

There are numerous individuals throughout my life that have impacted me. Be that as it may, there is one I’ll always remember. It was my first year of secondary school when I initially met her: Ms. Medical attendant (my Spanish instructor) from Trinidad and Tobago. She communicated in the language quicker than I could even grasp. Immediately, I started to freeze and had no clue how I would get through the class. When you said her name, individuals knew precisely who you were discussing. She had a notoriety of giving a ton of schoolwork, and working understudies extremely hard. I was threatened. Ms. Medical attendant didn’t really give a great deal of schoolwork or work understudies hard. She had an extraordinary energy to work understudies until their maximum capacity came out. Many saw her as a mean educator, however there was something in particular about her that propelled me. I saw that she was doing what was best for us and really thought about our training. She likewise trained us about less lucky kids in different pieces of the world that would successfully acquire instruction like our own. Ms. Medical attendant impacted me to value my training and work harder to benefit as much as possible from it. The way Ms. Medical attendant educated carried fervor to the homeroom. Ms. Medical attendant would utilize a wide range of strategies to associate with understudies. At times we would peruse and tune in to Spanish discussions, draw on the load up, see graphs, watch video cuts, sing melodies, and move to Spanish music. Ms. Medical caretaker made learning fun and I couldn’t hold up until the following day of class. Every last bit of her diverse encouraging methods propelled me to seek after a significant in training. I understood how much fun I would have and how much force: I could likewise impact understudies like she had affected me. In contrast to different instructors in my school, she was hued (in spite of the fact that that didn’t appear to influence her in any capacity,) nor the manner in which I took a gander at her. I saw past the shade of her skin and saw that there was more to her. I found out about her life. Ms. Medical caretaker was glad for her achievements, since she had experienced a great deal to get them. I think that’s what propelled me most about her. She grew up with her grandma in Trinidad and Tobago. She never knew her genuine dad, and her mom had kicked the bucket. At the point when Ms. Medical caretaker went to the United States she confronted numerous hardships in light of her conditions. She helped me understand that I could conquer any deterrent in my way. Ms. Medical caretaker likewise affected me to improve as an individual. During the period of October our class would add to UNICEF (United Nations Childrens Fund). My class took an interest in various exercises, for example, giving garments to good cause, fund-raising for youngsters out of luck, and helping individuals inside our locale. Outside of the study hall, I have likewise added to the Buffalo Audubon Society by taking an interest in wetland clean-ups, just as neighborhood church exercises. Subsequent to seeing the impact I had in my locale, I intend to proceed effectively chipping in. Ms. Medical caretaker likewise designed â€Å"the hot seat.† Everyday an understudy would go up before the class and sit in a cheetah print director’s seat. She would circumvent the class and have everybody state something they loved about the individual sitting in the seat. The catch was you couldn’t state whatever had to do with his/her outward appearance. I can recall when she called my name to go into â€Å"the hot seat,† as though it was yesterday. I was alarmed to get up before the entire class and have individuals state what they truly enjoyed about me. I was overpowered with sentiments subsequent to hearing what my colleagues said. Many loved my drive and assurance. Others loved the wonderful way I generally responded to questions Ms. Attendant would inquire. A portion of my cohorts additionally respected that I would support them on the off chance that they didn’t get something. This was one of the numerous significant life exercises Ms. Me dical caretaker educated us. We expected to look past a person’s outward appearance and profound into his/her heart. The impact she had over me was mind boggling. Albeit a few people don’t get Ms. Attendant, she was something beyond a Spanish instructor to me. It was through her that I learned numerous significant life exercises. Also her effect on my future vocation way.

Growing Up in Portrait of the Artist as a Young Man and The History Boys - Literature Essay Samples

Joyce’s and Bennett’s writing have become synonymous with the arduous process of becoming an adult, and, despite the large gulf in time between their works’ publication, use some similar techniques to describe the process. However, Bennett’s ‘The History Boys’ focuses primarily on educational and partially sexual development of students, while ‘Portrait of the Artist as a Young Man’ concerns the spiritual and moral growth of one protagonist, Stephen Dedalus. The differences between these works emerge especially in concepts of ‘baptisms of fire’ and ‘rites of passage’, both of which prove integral to the development of the authors’ themes. Both of these terms have seemingly ambiguous connotations and are often subject to misinterpretation, particularly in the case of the latter. They have nonetheless been granted simple definitions: for the former, â€Å"a painful new undertaking or experienceâ₠¬  and for the latter, â€Å"a ritual or event marking a stage of a person’s advance through life.† These definitions, despite their euphemistic aura, are undoubtedly applicable to the two pieces and are typical of the bildungsroman genre, to which the two pieces, arguably, belong; but are dealt with in different ways by the two authors.Within Joyce’s ‘Portrait of the Artist as a Young Man’, many ideas coalesce in order to achieve the two solid aforementioned techniques. The majority of these ideas centre on the protagonist, Stephen Dedalus, and his journey into adulthood and the tribulations the journey creates. Joyce certainly has no qualms about reinforcing this and exhibits it from the very beginning: â€Å"Once upon a time†¦there was a moocow that was coming down along the road and this moocow met a nicens little boy named baby tuckoo.† This unconventional technique mimics the pure simplicity of a child’s mind and thought pr ocesses. It also gives the reader a starting point from which Stephen’s mind will mature: it is as if the author wishes for us to witness the whole process of growing up, therefore, building a link between reader and protagonist. This is the first significant stage of a wholly episodic, staged, novel and the first ‘rite of passage’ displayed by Joyce. This idea is continued throughout the first chapter of the novel, with Joyce presenting the significant passages of Stephen’s life: school, family and friends which are, later on in the novel, juxtaposed with other, more mature, priorities. This means that due to his young age, Stephen is merely a listener and observer in these opening pages and the text is dominated by the voices of his family, who argue about religion and politics and, ultimately, introduce Stephen to the themes that will blossom in later chapters. An example of this is Stephen Dedalus’s introduction, albeit a methodical one, to re ligion: â€Å"Say his own prayers and be in bed before the gas lowered so that he might not go to hell when he died.† This quotation exhibits an injection of Stephen into a typically Irish rite of passage, religion, a theme that will reappear and torment the protagonist in later pages and, in Joyce’s eyes, was an integral part of growing up in 19th Century Ireland.In contrast, Bennett chooses to begin ‘The History Boys’ at a more advanced time in a child’s life: he does not echo Joyce’s starting of the growing-up process from the very first rite of passage, but instead chooses to open his play with a monologue concerning events of which the reader is completely ignorant, which is in the manner of a frame tale. However, Bennett does imply the whole context of the play: â€Å"School. That’s all it is. In my case anyway. Back to school.† This quotation, with its short statements, injects a sense that the character speaking, Irwin, has been greatly affected by the school and that it has become an integral part of his life, which could be construed as him having been involved in the rites of passage involved in education: this is realised later on when the audience becomes aware of the subtle progression that takes place in Irwin. This heightens the contrast between the two pieces because, although ‘Portrait of the Artist as a Young Man’ is partially set within a school, it becomes clear that ‘The History Boys’, will, unlike Joyce’s piece, centre around school and its exams, while Joyce focuses his piece upon religion and morality. This centering on key settings continues into the realms of rites of passage and baptisms of fire, with them being largely connected with their appropriate theme.Within the first section of ‘A Portrait of the Artist as a Young Man’, Joyce chooses to introduce a defined, easily recognisable, baptism of fire for Stephen Dedalus, during whi ch the protagonist is subjected to brutal treatment by a figure of authority: â€Å"A hot stinging tingling blow like the loud crack of a broken stick†¦ scalding tears were driven into his eyes†¦a cry sprang to his lips, a prayer to be let off†¦his body shook with a palsy of fright and in shame and rage he felt the scalding cry come from his throat. It was cruel and unfair.† This sequence of events, conveyed aptly with a similarly brutal vocabulary, seems to act as a detrimental catalyst to Stephen’s emotional and moral progression: after this point he becomes confused about, and tries to ascertain, the true meaning of his punishment and starts to question his faith in both adults and God. This idea is shown in a later quotation: â€Å"His soul had arisen from the grave of boyhood, spurning her grave clothes.† This quotation shows just how momentous this event was in Stephen’s life and how, throughout the novel, he is oppressed by the mem ory of it. On the other hand Bennett chooses not to display a clear, original baptism of fire, opting instead for a multitude of episodes to evoke one, particularly in the Oxbridge interview process and the accompanying pressure placed on the pupils: â€Å"Look I’m s**t at all this. Sorry.† This defeatist comment from Rudge exemplifies the tortuous nature of an entrance into the adult world. It contrasts with the easy confidence of other pupils, and shows that Bennett, by utilising a spectrum of characters, is trying to induce a sense of realism into the play. This heightens the sense that the ‘History Boys’ involves a routine, organised struggle as opposed to the irregular one employed by Joyce. It also confirms Joyce’s novel is a singular experience, while Bennett’s play is a multiple one. In ‘A Portrait of the Artist as a Young Man’, Joyce focuses solely on the growing of one individual and conveys this by including the read er in Stephen’s interior monologue: â€Å"Through this image he had a glimpse of a strange dark cavern of speculation but at once turned away from it, feeling that it was not yet the hour to enter it.† In this quotation, the author portrays Stephen as regarding himself as immature, unformed, and, therefore, unable to tackle elements of thought and intellectualism, an insecurity which is an element of growing-up, a rite of passage. Through this use of a single character, it is clear that Joyce wished to create an ulterior, higher, level of reader involvement and empathy and thus humanising the protagonist: â€Å"The yellow dripping has been scooped out like a boghole and the pool under it brought back to his memory the dark turf-coloured water of the bath in Clongowes.† This quotation, which contrasts with the intellectual discussions of previous pages, adds a greater dimension of realism to the protagonist. Above all, Joyce wanted to portray the emergence of â⠂¬Ëœthe artist’, for example, as Jonathan Murooney states in ‘Stephen Dedalus and the Politics of Confession’: â€Å"Stephen’s portrait is at the same time the portrait, as Joyce conceived it, of the Irish artist’s attempt to navigate out of cultural subjection into a possibility of economic and intellectual freedom.† This, perhaps, relates to Joyce’s naming of his protagonist Dedalus (from Daedalus), who, in classical mythology, built the maze in which the Minotaur resided, which contrasts with the escapism of Joyce’s Dedalus. Bennett’s play, set in more ‘enlightened’ times, the 1980s, instead uses no specific person with which the audience can measure the tribulations of the rites of passage undertaken. However, one character, Posner, does bear some resemblance to Stephen Dedalus. Throughout the play, the audience becomes aware of a very particular range of problems experienced by Posner: â€Å"I’m a Jew. I’m small. I’m homosexual. And I live in Sheffield. I’m f***ed.† This quotation exemplifies Bennett’s characteristic sense of humour, but also shows the author making a serious comment upon the class and social systems that the boys will have to overcome, which is also shown by Bennett’s full spectrum of characters: black, white, Jewish, Christian, Muslim and homosexual, a rather convenient ethnic mix for early 1980s Sheffield. His use of language in this extract is also reflective of its importance. He uses short, sharp statements one after another, which stick distinctively in the audience’s mind and which are then coupled with the humour of the last statement and prove to be very memorable. Using this technique, Bennett is able to explore the rites of passage particular to different groups of people: â€Å"Jewish boys often are, a role though nowadays that is more and more being taken over by the Asian boys, intelligence t o some degree the fruit of discrimination.† This, ultimately, means that dealing with race is a very important rite of passage in ‘The History Boys’.This multicultural theme is not prevalent in ‘A Portrait of the Artist as a Young Man’, due to its time and setting, but the theme of nationality is explored thoroughly by Joyce. At the beginning of the novel, Stephen Dedalus’s home is dominated by political discussion: â€Å"No God for Ireland! he cried. We have too much God in Ireland. Away with God!† This argument and its repercussions have a profound effect on Stephen, who, due to the conflict raging in his mind, then begins to mistrust his own race and country, but eventually reaches a conclusion: â€Å"I go to encounter for the millionth time the reality of experience and to forge in the smithy of my soul the uncreated conscience of my race.† This, with its usage of metaphor, shows that Stephen has finally become aware of his role in the world and, ultimately that he has finally reached adulthood and has now a sense of purpose, which contrasts with the ambiguous conclusion of ‘The History Boys’. Many have suggested that the tendentious opinions of Stephen reflect those of his creator and have even gone as far as to infer that his piece is semi-autobiographical – an idea shared with the ‘History Boys’ and one with doubtful foundations.The ideas of religion and morality are of paramount importance to the two authors. In ‘The History Boys’, Bennett, with a great deal of satire, uses particular characters which are moral and immoral to heighten the entertainment value of his play and, more importantly, to illustrate the confused feelings of an adolescent pertaining to both himself and the adults around him: â€Å"Are we scarred for life, do you think?† This question from a pupil shows the profound effect and scepticism the strange array of adults has induc ed in them. And for the teachers, particularly Hector, for whom the process of the boys’ rites of passage is also a toll: â€Å"What made me piss my life away in this god-forsaken place? There’s nothing of me left. Go away. Class dismissed. Go.† This outburst is made even more poignant by the fact that the speaker is usually a sparkling inspiration to the boys and, therefore, implies a sense of contrast, almost of juxtaposition between Hector’s, and most of the adult’s, emotions. Also, the reader is struck by the unusual vulgarity of Hector’s speech, â€Å"piss my life away†, which suggests a sense of regression in his usually erudite use of language. It is a wholly realistic approach by Bennett. Joyce, however, chose to portray Stephen’s religious ‘awakenings’ and inclinations in the form of epiphanies, sudden manifestations of the meaning of life. The most blatant, and interesting, of these moments is that which occurs during a sermon on hell: â€Å"Every word of it was for him. Against his sin, foul and secret, the whole wrath of God was aimed. The preacher’s knife had probed deeply into his disclosed conscience and he felt now that his soul was festering in sin.† This, as well as exhibiting the profound influence the sermon has on Stephen as an unformed intellect, shows an idea of extreme guilt and the strength of the preacher’s words, symbolised as a knife. Joyce’s use of words such as â€Å"festering† and â€Å"wrath† confirm this idea. These thoughts of confusion and self-pity are typical rites of passage. Both authors are successful in recreating the process of growing up, with Joyce focusing mainly upon largely religious, earth-shattering moments and Bennett with the almost formulaic â€Å"tried and tested† methods (the university applications) pertaining mainly to the process the passing and acquisition of knowledge: â€Å"Pass it on boys. That‘s the game I wanted you to learn. Pass it on.† This quotation, appearing at the end of the play, is the perfect summary of the whole process of which the boys have been a part. These sometimes oblique ideas form an integral part of these works and are also presented in a similarly composed and, ultimately, successful way: a sentiment seconded by many critics and contemporaries of both Joyce and Bennett.

pp127 Facilitating Learning and Assessment in Practice

NORTHUMBRIA UNIVERSITY in collaboration with MALAYSIAN ALLIED HEALTH SCIENCES ACADEMY, MALAYSIA BSc (HONS) NURSING PRACTICE DEVELOPMENT PP 0127 ASSIGNMENT Facilitating Learning and Assessment in Practice I/C NO: 870402-08-6054 N U Student ID: 1404 1918 Cohort: 37 Word count: 2995 Introduction Mentorship is an integral role played by an experienced nurse to guide and train, less experienced nurse in their clinical area (Ali Panther, 2008). Mentors’ are required to facilitate learning in order to help nurses in developing essential skills and assess their proficiency in clinical practice (NMC, 2008). Within this portfolio I will show that I have facilitated learning and assessment in my practice area. I am a registered†¦show more content†¦In the learning contract, I asked her to fill up her own learning goals (Appendix 3). RN.J had the strong desire to learn and want to be a competent nurse. She emphasized to me that she will take all the initiative to learn and to gain the skill competency. Timmins (2002) describes learning contract encourages self-directed learning among learner’s to focus along their learning for improvement. Besides, Chan and Chien (2000) highlights, by using learning contract, effectiveness of learning increased among learners’. An individual effectively learns best through their preferred learning style (Frankel, 2009). Frankel (2009) also suggests consideration on individual learning styles is important in planning effective training programs for learners’. So, prior drafting lesson plan and teaching strategies for RN.J, I told her that I wanted to assess her learning style. I downloaded the Honey and Mumford Learning Style Questionnaires (LSQ) online and asked her to answer it (Appendix 4). According to Honey and Mumford (1992), their LSQ can be a selection tool for both learner and trainer to identify and decide the best learning experience opportunities for them on the job. Further, Honey and Mumford LSQ outcome categorize individual according to their learning style as an activist, reflector, theorist and pragmatist (Appendix 5). The (LSQ) revealed RN.J learning style was a pragmatist. An individual with pragmatist learning style benefits from what is learned

Market Analysis Value Conscious Consumer- Free Sample

Question: Describe about the Market Analysis for Value-Conscious Consumer. Answer: Introduction The company Baskin Robbins is an inclusive succession of ice cream parlors that was found and initiated by Irv Robbins and Burt Baskins in the year 1953. It was a merger of ice cream parlors in Glendale, California. It is now headquartered in canton mass. It is a part of the famous group Dunkin brands Inc. families of the company. It is said that Baskin Robbins is the world largest franchise that has more than 5800 locations in the entire world. In United State, there are more than 2800 stores and parlors of Baskin Robbins. It deals with approximately 34 countries that include Canada, Mexico, the United Kingdom, the United States of America, the United Arab Emirates, Egypt, Japan, South Korea, India, Pakistan, Panama, Thailand, Philippines, Australia, China, Malaysia, Saudi Arabia, Bangladesh, Vietnam, Taiwan, etc. Baskin Robbins caters in malls, hotels, leading channels, airlines, multiplexes, top retailing chains, etc. It is a diverse chain of famous brand Graviss foods Pvt. Ltd. and has an elite license for the SAARC area in which it is dealing prominently. The brand has global presence that has a similar brand strategy for all over the world, yet there are some differences according to the different countries. Market size of Baskin Robbins Baskin Robbins is a specialty brand for ice-creams shops, hard scoops, customized ice-cream cakes and pastries, and a wide range of beverages. In Australia, the Baskin Robbins has undergone through a significant amount of changes and transformations from the last two years. These innovations and changes not only focus on the designs of stores and practices related to the operations. But they also concentrate on the wide range of transformation in the entire business strategy and business model that includes the marketing plan and strategies (baskinrobbins.com. 2016). Baskin Robbins is a chain of high quality ice parlors as it is one of the largest ice cream specialty restaurants. The specialty of Baskin Robbins is the frozen desserts and the beverages that are served by them in a very decent way. Most of the items are made available in more than 7,000 restaurants that are across in 50 countries of the entire world. If we talk about Australia, there are more than 83 stores and ice cream parlors of this brand and more are growing on a very fast scale. The marketing strategy and the initial concept of Baskin Robbins in which they introduced new flavors on very first of day of every month, helps the company to have more than 1000 flavors of ice creams. The favorite and distinctive flavors of Baskin Robbins are Chocolate Mousse Royale, Praline 'n' Cream, Gold Meal Ribbon and Jamaica Almond Fudge. They are just few names and samples of innovation shoed by the brand Baskin Robbins (baskinrobbins.com. 2016). The market segmentation of Baskin Robbins has two types of categories that are namely demographic and psychographic characteristics. The demographic category focuses on the income of the customers. The target customers of this brand are highly income disposable customers and those belong to rich families. The other part is psychographic segmentation that focuses on the premium ice-cream and the customers who are apart of luxury consumption of ice-creams. These types of customers enjoy luxury and indulgencies that are associated with a particular brand. They have two targeted markets that are primary target market and secondary target market. Primary comprises of the upper middle class and higher income groups. The secondary target market is teenagers young adults and students (Sharma, 2004). Baskin Robbins growth Baskin Robbins is functioning beneath the sunshade of Dunkin brands that has partial services contribute in ice creams and other interrelated products of it to the clients. It has approx 67.7 % of total ice-cream sales in the US of America in the year 2010 according to the market line, an informer business (annualreportowl.com. 2016). The demand for Baskin Robbins is affected by the price of its ice cream decreases. If the value of the product is high, the demand of the manufactured goods increases (Vitell, 2000). The customers of Baskin Robbins are those whose disposable income is high and want to have premium taste and like for the ice creams. In this way, the target market for Baskin Robbins is also the upper middle class and high income people. The majority of the ice-creams of Baskin Robbins are taken home. This is the reason due to which the company is facing a competition related to the brands that sold at groceries like magnum, Breyers, Ben Jerrys, etc. (Vorhies, 2005). Financial years Year over-year growth 2011 4 2012 0 2013 10 2014 12 In the above chart, we can see that there is a growth in the business after the financial year 2012, 2013 and 2014. The entirety of the profits from the Baskin Robbins Australia with the international markets is accounted for approximately 14 % of the Dunkin brands sum of the profits. Almost of the Australian $165 million, $122 million came from Baskin-Robbins global market and $43 million came from Baskin-Robbins US market. If we look in the above chart, then we noticed that here is a growth of only 2 % year-over-year in the fiscal year of 2014 (Reinartz, 2004). Market share of Baskin Robbins Baskin Robbins is enjoying a top position in the markets of food and beverages as it is one of the premium brand for ice-creams and other related items. . It has about 67.7 % of total ice-cream sale in the United States of America in the year 2010 according to the market line, an informer business. Most of the items are made available in more than 7,000 restaurants that are across in 50 countries of the entire world (Yadav, 2010). If we talk about Australia, there are more than 83 stores and ice cream parlors of this brand and more are growing on a very fast scale. The marketing strategy and the initial concept of Baskin Robbins to new flavors on very first of day of every month, the company is able to introduced more than 1000 flavors of ice creams. This brand has positioned itself as a premium and luxury bands among the other famous international brands like magnum, Breyers, Ben Jerrys, etc. (Ailawadi, et.al, 2001) Top competitors of Baskin Robbins S. No. Brands PPC budget Keywords 1 Haagen-Dazs $13,435 2,576 2 Berries $33,110 16,586 3 Bake me a wish $2,746 2.946 4 Ben Jerrys $5,963 7,922 5 Breyers $2,359 2,600 Environment affecting the industry Socio-cultural factors As we know that people are becoming very health freak and health conscious. As a result, they look to the eatables that are health and can be enjoyed at a same time. This includes smaller portions, purchasing of less items, items that has less calories and fat, cholesterol free item, etc. these factors create a negative impact on the sales of Baskin Robbins. However, Baskin Robbins is trying to build up an image of health ice cream. But still, the myth and the perception of the people reading the ice0creams can be changes easily. They encourage customers to taste the ice creams, tell them about the ingredients and other material used in the production. Social media also plays a vital role in making or destroying the image of any brand. It is helping Baskin Robbins to develop the sales as people go with their families and post their pictures on social media. The other friends and family members get attracted and want to visit the Baskin Robbins parlors (Im, 2004). Competitive factors and forces Baskin Robbins is a brand that operated within a monopolistic competition. This means they have many competitors that offer almost the same products as them there are many indirect and direct competitors in the market that affects the position of Baskin Robbins. In monopoly, Baskin Robbins is enjoying the authority to decide the price only. If this company use effective tools for the marketing and promotion that it can enjoy a competitive advantage form the competitors as it is one of the prominent and premium brand (Luo, 2006). There are various other factors that influence the Baskin Robbins like technological factors, demographic factors, economic factors, regulatory factors, weather, etc. (Jones, 2015) Conclusion At last we can conclude that Baskin Robbins is enjoying a prominent place in the global market. It is categorized under as monopolistic market competition. We can observe that it is considered in one f the luxury brand for ice creams that has an elastic demand from its customers and consumers. The demand for Baskin Robbins is affected by the price of its ice cream decreases. If the price of the product is high, the demand of the product increases. The customers of Baskin Robbins are those whose disposable income is high and want to have premium taste and like for the ice creams. In this way, the target market for Baskin Robbins is also the upper middle class and high income people. Baskin Robbins is moving in a great direction while offering an excellent quality and quantity of the offerings. They have to use some new strategies and policies to expand their business in to new markets. They should be cautious regarding the premium brand as it does not depicted as the mass brand of Baskin Robbins. They should use some effective promotional strategies like magazines, television channels, lifestyles malls, airports, news papers, etc. that will do well for the brand. This brand has positioned itself as a premium and luxury bands among the other famous international brands like magnum, Breyers, Ben Jerrys, etc. The Baskin Robbins can increase its profitability and sale through creating premium ice cream parlors with tremendous ambience. This can help to generate word-of mouth which is one of the most powerful form of the positioning and reputation of the brand. References Ailawadi, K.L., Neslin, S.A. and Gedenk, K., 2001. Pursuing the value-conscious consumer: store brands versus national brand promotions. Journal of marketing, 65(1), pp.71-89. annualreportowl.com. 2016. Baskin Robbins annual report, [Online], Accessed on: 21 November 2016, Available at: https://www.annualreportowl.com/Baskin%20Robbins/Annual%20Reports baskinrobbins.com. 2016. Baskin Robbins history, [Online], Accessed on: 21 November 2016, Available at: https://www.baskinrobbins.com.au/about-us/history Jones, A., 2015. Dunkin brands: A franchise-heavy company, [Online], Accessed on: 21 November 2016, available at: https://marketrealist.com/2015/04/dunkin-brands-franchise-heavy-company/. Im, S. and Workman Jr, J.P., 2004. Market orientation, creativity, and new product performance in high-technology firms. Journal of marketing, 68(2), pp.114-132. Luo, X. and Bhattacharya, C.B., 2006. Corporate social responsibility, customer satisfaction, and market value. 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The Basics of Writing Problem Solving Essay Topics For College

The Basics of Writing Problem Solving Essay Topics For CollegeWriting essay topics for college is the first step to completing the requirements of your education. It is the first chance you get to present yourself and your education to the class. It will lay a foundation for other parts of your studies, like exams, quizzes, letters of recommendations, etc. There are many different essay topics for college.Most people think that essay topics for college should be so clear and straightforward that the students need no help. This is not the case. Every course has a different topic. However, even a generic topic is made up of several topics. These topics are designed to help you succeed.In fact, the term essay topics for college is really general, since all academic subjects have several topics. Even if it is a general topic for an English course, the kind of paper you will write will be very different from the kind of paper you will write in some other subject. As a result, it is necess ary that you have several ideas about what the topic will be.One of the best places to start is with a very easy one. Sometimes, the easiest way to make your topic come alive is to focus on one concept or a single concept. Your first assignment may be to write on how the concept of honesty impacts someone's performance.You may decide to make this your central theme. Alternately, you can choose another topic about the role of integrity in the workplace. You can make use of this opportunity to introduce your topic and analyze it in a broader perspective. Your class instructor will surely appreciate having your first assignment present something more substantial than the usual book report.Some people make the mistake of choosing a popular choice to write on as their topic. Although this is an easy task, you should be careful not to simply copy what you read in the latest fashion magazines. It is always better to look at the trends before you make any decisions.Another mistake that many people make when writing essay topics for college is choosing the wrong paper. Most professors and teachers prefer easy essays, so do not worry about the difficulty level. Make sure you understand your task before you start it. It will take you time to do the research you need, but it will be worth it in the end.If you want to write the best essay topics for college, then you must put some effort into your own project. Consider the problem you are trying to solve, and then consider the possible solutions. Only once you have a solid idea about your topic, can you begin writing.